Smoking Not Our Future
A highly successful campaign for Auahi Kore | Smokefree Aotearoa aimed at youth, produced while I was a creative director at Base Two. The extensive campaign rolled out across TV, magazines, billboards, posters, social media, cinema and music festivals over multiple years. The TVC, cinema & social campaign used stop motion animation of still images and dynamic typography to illustrate interviews with celebrities from TV, music, film and radio.