Hermes began its life as a glove manufacturer in 1940 and has grown into a manufacturer of upmarket handbags and importer of a wide range of fashion and lifestyle goods.
They wanted to develop a new identity that positioned the company at the top end of the contemporary fashion accessories market while still reflecting the proud history and roots in 1940s fashion. The bespoke, cursive script reflects the importance of style and quality to the company. The style of the lettering also links the Hermes of today to their 1940s roots: a contemporary take on the glamour of ‘40s fashion. The supporting illustration speaks of the hand-tooled designs often used by Hermes on their leather goods.
Hermes was awarded a bronze pin for Small Brand Identity in the Designers Institute Best Awards.