Ngā Taonga Sound & Vision
Ngā Taonga Sound + Vision – We led the naming and brand development for this new national archive, formed by bringing together the New Zealand ‘Film’, ‘Sound’ and ‘Television’ archives. The takarangi double spiral – used to adorn waka huia, waka taurapa (stern post), and tauihu (prow) – provided the visual inspiration for the identity. Combined with an eye it creates an arresting and memorable icon, and a powerful and fitting metaphor for the collection.